Case Study

A simplified solution for a market-leader in electrical engineering product.


The Logistics

After working with up to 30 carriers to supply different regions and services, a market-leading supplier of electrical componentry and machinery was looking to re-invent their distribution model.

Continued pain points for our client included:

  • Complications in managing 30 supplier booking processes, invoices and enquiries.
  • Loss of market share to a major competitor due to poor delivery performance.
  • Increasingly costly invoicing issues, including inaccuracies, inefficiencies and an inability to communicate with suppliers to resolve problems.
  • Lack of ownership over distribution.
  • Limited goods control once dispatched from their Melbourne hub.
  • Poor account management and communication with suppliers.

Distributing nationally to trade facilitators, medical operators, wholesalers and direct-to-consumer, our client required a comprehensive logistics solution.

Key Facts

  • 18 branches nationally
  • 30 incumbent suppliers
  • Distributing nationally Ex. Melbourne, Vic
  • Limited control over distribution model
  • High value products for important applications

The Smarter

We constructed a linehaul and breakbulk model, addressing our client’s national distribution needs.

A data flow plan was integrated with existing systems for bespoke reporting, whilst single point project management saw us as the central point of communication for national movements.

We created multi-supplier solutions to meet the requirements of varying freight, business and end-customer expectations. By bridging the relationship between interstate and local supplier networks, we delivered improved efficiencies and interconnected services.

How it all works – in a nutshell:

The Results

Working with Capital Logistics, our client has:

  • Re-established control over their distribution model.
  • Regained market share in NSW, QLD and WA.
  • Achieved major service improvements, acknowledged by their customers.
  • Eliminated costly-air freight, thanks to the success of interconnecting road linehaul services and local networks.
  • Our client’s customers have since used the new service model to improve their own businesses.

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